|
|
Using
Graphics, Printing and Colors My customer, Steve, was looking to save a few pennies on his boxes. He wanted to stick to a one-color print job and generic information on his box that would keep the costs down. Printing plates for a few hundred dollars were an issue and there was no time to think of a professional concept for his boxes.. At one time, I would have said OK to this type of thinking and just filled the order. Then, one day, after always wondering how to save Steve a few pennies, I realized what Steve ultimately wanted was to improve his product, get better results, and become more profitable. If you pursue the least expensive for all aspects of your products, you are limited before you start. How can vendors unlock the full potential of what they sell, if they are already bound by the constraints of trying to squeeze out a few cents before even beginning? Every day, with every customer, you have the potential to unlock the power of success within your products. Steve embraced this concept and here is what happened: YOUR BOX GUY TIP: Your boxes are your real business cards. You will be surprised how many people actually see your boxes. With the movement of people from business to business, such exposure can only bring opportunity. The resulting package was a simple but effective flag design to match his tag line, The All American Widget. And the upgrade to white liners helped to accentuate the package and make it more appealing. In Steve's
case we included on the box: In the end, the box's graphic design matched and complimented Steve's literature and brochures. It was easy for Steve's customers to identify his product. Therefore, his items stood out from his competition. Suddenly hundreds of boxes were transformed into an advertisement for Steve's product. It was easily the least expensive form of marketing for the company. Many additional people in the distribution chain saw the new package and even called to find out where to get his products. The boxes reached the existing customer base, and the results were immediate. It was not a massive rush for demand, but, rather, a sustained momentum that carried forward to this day. Everyone commented on the new box. Steve's customers liked what they saw. Remember we do judge books by their covers and products by their packaging. Unlock your product's potential because perception is reality. |
|
|